TVBlog
by Adam Buckman, Featured Columnist
In "Teacup," horses and goats are kicking up their heels and hooves in ways that their human owners do not understand. Read the whole story
by Wayne Friedman
The strongest-performing show for the month was Fox News' "The Five," earning 3.3 million viewers. Read the whole story
by Danielle Oster
Among the biggest takeaways in new report: Cultural relevance boosted purchase intent up to 25%, and brand opinion by up to 50%. Read the whole story
by Robert Williams
TikTok saw the strongest growth in ad spend, with about 27% vs. a year earlier. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
QVC, which has a number of home shopping cable TV networks, has signed an exclusive deal with USA Pickleball. Read the whole story
by Gina Whelehan
Gina Whelehan, senior director, video at Butler/Till, explains how OTT advertisers can provide an experience for viewers that is engaging and builds stronger connections … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Programmatic Premium investment grew by 47% YoY, Guideline reports Read the whole story