In "Teacup," horses and goats are kicking up their heels and hooves in ways that their human owners do not understand. Read the whole story
The strongest-performing show for the month was Fox News' "The Five," earning 3.3 million viewers. Read the whole story
Among the biggest takeaways in new report: Cultural relevance boosted purchase intent up to 25%, and brand opinion by up to 50%. Read the whole story
TikTok saw the strongest growth in ad spend, with about 27% vs. a year earlier. Read the whole story
QVC, which has a number of home shopping cable TV networks, has signed an exclusive deal with USA Pickleball. Read the whole story
Gina Whelehan, senior director, video at Butler/Till, explains how OTT advertisers can provide an experience for viewers that is engaging and builds stronger connections … Read the whole story
Programmatic Premium investment grew by 47% YoY, Guideline reports Read the whole story