TVBlog
by Adam Buckman, Featured Columnist
We started the week with "Happy's Place" on NBC and we end it with "Poppa's House" on CBS. Read the whole story
by Wayne Friedman
Netflix had 5.1 million new subscribers for Q3 vs. 8.05 million in Q2 - on the low side of expectations - and 50% of … Read the whole story
by Robert Williams
The initial success of a TV campaign encourages many brands to increase their spending as they seek greater market share. Read the whole story
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by Ray Schultz
'TBS CROSS DIG with Bloomberg' will provide Japanese readers with news and analysis from Bloomberg. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Unrivaled will start up in January - airing before the WNBA season - and will be available on Warner Bros. Discovery cable TV networks … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
It might not surprise you that not everyone in our industry defines CTV the same way, and the gap between definitions is enormous. Read the whole story
COMMENTARY
by Jim Misener, Op-Ed Contributor
The WNBA is more than a league. It is a brand. And brands need to be cultivated 365 days a year, seven days a … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
"The Wall Street Journal" is the top media brand for advertising equity, Kantar reports. Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
"We seek to better understand why the use of data caps continues to persist despite increased broadband needs of consumers and providers' demonstrated technical … Read the whole story