TVBlog
by Adam Buckman, Featured Columnist
"Finding Mr. Christmas" has 10 men vying for a lead role in a Hallmark Christmas movie. Read the whole story
by Wayne Friedman
World Series TV viewing has skyrocketed versus a year ago on Fox TV network, Fox Deportes, Fox Sports streaming, and Univision. After two games … Read the whole story
by Joe Mandese
The U.S. ad market expanded at double-digit rates for the third consecutive month in September, which importantly was not an Olympic month. Read the whole story
by Robert Williams
Consumers will gather information from three to four different sources before making a purchase. Read the whole story
by Tanya Gazdik
The event includes an AI-focused "Power Talk" with Carrie Parent, Google's group integrated media manager, Media Lab. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Stock market meme stocks now have a place in history when it comes to wild consumer investment sentiment. But does it tell us anything … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
If the attack ad is so effective at relaying a message about candidates, why is the same not true for McDonald's vs. Burger King? Read the whole story
COMMENTARY
by Melisa Smith
Advertising successfully entails much more than bold creative and precise media. Don't overlook essential foundations and process in the race to expand. Read the whole story