Television News Daily
Monday, November 11, 2024
  • 2025 Ad Spend Forecast Puts CTV, Data First

    CTV, streaming and OTT video channels are expected to see the most growth in 2025, with 24% of respondents in a survey suggesting significant … Read the whole story

  • Paramount: Q3 Streaming Ads Up 18%, $49M Profit

    Streaming advertising had more impressions and higher CPMs [cost per thousand viewers] year-over-year. Read the whole story

  • Television Is Most Preferred Device For Long-Form Content

    Despite the preference in long-form content, there is an opportunity for brands to participate in a multiscreen experience among different kinds of content. Read the whole story

  • Readers Trust Local News More Than National Newspapers And Networks

    The biggest trust attribute is transparency and lack of bias in reporting. Read the whole story

  • Political Ad Local TV For Q3 And Beyond: Big Gains Or Something Else?

    Nexstar Media Group, the biggest owner of U.S. local TV stations, soared 16% in Q3 to $154 million in political advertising. Sinclair, the second-biggest … Read the whole story