Ad spend for NFL programming witnessed a 32% year-over-year gain in the month. The NFL's share of all national linear TV ad dollars is … Read the whole story

Nielsen said: "Contrary to what Paramount has shared, we are not seeking 'substantial price increases' in our proposal." Read the whole story

The show last air two years ago - yet its Nov. 10 season premiere delivered 16.4 million viewers. Read the whole story

Co-founder Christie Marchese and CEO Brian Walker join Publicis Media, reporting to Chief Content Officer Eric Levin. Read the whole story

However, linear TV ads are more likely to be seen as intrusive or annoying. Read the whole story

YouTube is rolling out a suite of new ad features to help brands better connect with creators across buying, formats, and measurement - with … Read the whole story

Understanding cross-channel measurement across devices for online advertising has become one of the most critical tools for marketers planning multichannel campaigns. Key guidelines were … Read the whole story

Cynthia Erivo and Ariana Grande star in the campaign Comcast/Xfinity launched in partnership with Universal Pictures. Read the whole story

In 2022, Jeff Shell, then CEO of NBCU, considered giving back the 10 p.m. hour to network affiliates. In the current marketplace, could he … Read the whole story

Sequent's partners, Jim Spaeth and Alice Sylvester, have assiduously helped marketers understand the enormous complexities and see through the smoke and mirrors of marketing … Read the whole story

An open mind and trust drive consumer spending, according to the study. People who like to learn are naturally more receptive to ads and … Read the whole story