TVBlog
by Adam Buckman, Featured Columnist
"Leonardo da Vinci" applies visual tools and techniques unique to film, but not to print, to plumb the very essence of the artist's work. Read the whole story
by Wayne Friedman
Paramount says the ad activation across broadcast, cable, digital, and audio platforms will be the "largest global mass media 'roadblock' of all time." Read the whole story
by Wayne Friedman
Amazon also spent an estimated in theatrical marketing - about $19.4 million (2,500 airings, 2.0 billion impressions) in national TV networks - and $3.5 … Read the whole story
by Laurie Sullivan
Driving performance with AI to improve optimization, reporting and insights has become the focus. From ads in AI Overviews to Shopping Ads in Google … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Developers at CTV tech company Wurl, an AppLovin company, have figured out how to use generative AI to match the emotion in FAST content … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Under the Trump administration, legacy TV-network-based media companies may face a complex environment. First is the promise of deregulation, which can lead to media … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
How the algorithm works has been a secret at Google, but now the company has begun to open up and share more insights. Read the whole story
COMMENTARY
by Megan McMahon, Op-Ed Contributor
The sooner you begin, the more negotiating power you'll have to land the perfect celebrity at the best price. This is especially important if … Read the whole story
COMMENTARY
by Joe Mandese
Today's post is about research on the influence of "news influencers." Based on the findings, you might want to take what I have to … Read the whole story