TVBlog
Everybody knows TV people are really, really smart - or at the very least, smart enough. Read the whole story
Guideline says pricing for Thanksgiving weekend games is up 11% to $576,000 for a 30-second unit. Read the whole story
For all of 2024, all local TV station owners' media platforms are now estimated to pull in $26.6 billion - with TV over the … Read the whole story
The partnership between streaming platform Xumo and sell-side company PubMatic is designed to drive programmatic CTV advertising. Read the whole story
Factors such as placement, campaign pacing, pricing, targeting and business rules are key to automated ad buying on streaming platforms. Read the whole story
The company confirmed that Publicis will handle media planning and buying in the UK, Ireland, Austria, Switzerland and Germany. WPP retains Italy. Read the whole story
COMMENTARYExtending the Trade Desk's efforts to the sell-side - with the creation of another smart TV OS system - seems complex and confusing to … Read the whole story
- COMMENTARY
Every time "CTV-like" (fell off the back of the truck) inventory shows up in the market at heavily discounted prices, money is being stolen. Read the whole story
