S&P estimates that U.S. broadcast station advertising revenue - TV and radio - for 2025 will see a decline of 9.3% to $32.83 billion. Read the whole story

The new capabilities will help streamline the process, the company says. Read the whole story

Market research company Circana is expanding its sales-lift solution for YouTube, intended to give CPG advertisers the ability to measure more ad formats within … Read the whole story

The SQL generator helps advertisers create ad-targeting audiences through requests using natural language. It reduces development times from hours to minutes. It can identify … Read the whole story

The 64-year-old brand is teasing audiences with its big game debut. Read the whole story

At the end of the summer, yearly season-to-date box-office revenues were pacing at around 15% below that of a year ago. The late-year recovery … Read the whole story