New York City's cost of living is the big challenge faced by TLC's newest big family, the de la Mottes, who star in "Big Family, Big City," airing February 25. Read the whole story
As part of the agreement, Paramount has licensed new Nielsen services - Advanced Audiences, Big Data + Panel, Ad-Supported Streaming Platform Ratings, and other … Read the whole story
Out-of-home viewing is important for sports and live event programming - especially big ones such as the Super Bowl where communal viewing in homes, … Read the whole story
Outbrain has completed its acquisition of Teads for approximately $900 million, consisting of $625 million in cash and 43.75 million Outbrain shares. Monday's announcement … Read the whole story
Largo.ai, an AI-driven analytics platform for the film, TV and ad industries, has secured $7.5 million in investment. Stallone is among the backers of … Read the whole story
National TV ad spend for domestic theatrical movies is now a collective $76.9 million -- up 17% ($66 million) over the same period a … Read the whole story
The ad, from agency Erich & Kallman, creates a storyline where people are confusing real lava (as in the molten volcanic kind) with the … Read the whole story
The ad, appearing in the third quarter, promotes membership program DoorPass and was created by Wieden & Kennedy Portland and DoorDash creative studio Suprette. Read the whole story
Johnson, who has played for 14 teams, says he's "done with all that" and is "switching to Straight Talk for good." Read the whole story
Gabriel Macht is also a creative partner and equity stakeholder in the Kentucky rye bourbon. Read the whole story
Stephen Yap, who led Google Marketing platform in the Americas, has left to help steer and combine Perion's recently acquired brands, like Undertone and … Read the whole story
FCC Chairman Brendan Carr did not offer examples of what might be in violation. But we can assume he believes some"'underwriting" messages have been … Read the whole story
Dentsu Creative global brand president and CEO, Dentsu Creative U.S. Abbey Klaassen told MediaPost AI will become a critical tool to generate ideal content … Read the whole story
That seems to be what industry economist and former big agency insider Brian Wieser is suggesting in a new report being released this morning. Read the whole story
Performance marketing has always been a core element of marketing campaigns -- yet a new, more expansive model has now emerged. Read the whole story