This year's Super Bowl rose slightly by 3% to another viewing record, across platforms including Fox TV Network, Fox Deportes, Tubi, Telemundo and NFL … Read the whole story

Mischief @ No Fixed Address turns ads into movie trailers. Fans decide if they fly. Read the whole story

The Super Bowl drew intense interest online in the days leading up to it, a report from Taboola finds. The Eagles saw a 138% … Read the whole story

Stella Artois, the NFL and Novartis also got plenty of love, as most advertisers relied on humor and nostalgia. Read the whole story

The decades-long access policy was good for the NFL brand, the Alliance argues. Read the whole story

Super Bowl messages like those of T-Mobile/Starlink and Google Pixel, OpenAI and Salesforce had viewers a bit more interested in "practical tech" this year, … Read the whole story

Do advertisers get the attention they paid for when the big game is a blowout, like Sunday's Super Bowl LIX? Paying $8 million for … Read the whole story

Stellantis Global Chief Marketing Officer Olivier Francois was emphatic that the Super Bowl spot isn't intended to be political. Read the whole story