• by Fern Siegel , February 11, 2025

Tubi is turning three Super Bowl spots into a “Tubi Movie” campaign. The brands are e.l.f Beauty, poppi and Nerds candy.

The new work revamps the former ads as movie trailers. The streamer’s agency, Mischief @ No Fixed Address, produced the ads. If they click with fans, Tubi, which runs the spots on its social channels, will make the movies.

The new 15- and 30-second trailers are "Trial and Terror,"  "My Gummy Hero" and "Greasers From Space."

“We wanted to show marketers that we mean business and our creative breaks through with our massive, engaged audience on our platform,” said Nicole Parlapiano, Tubi CMO.

The “Tubi Movies” could become full-length films or series if fans want more. Tubi will track social conversation around the spots and if they meet metrics for recent Tubi originals, the development process begins with brand partners.

The e.l.f. trailer follows the “e.l.f. von zehn” global campaign, which put real reviews for Power Grip Primer, Halo Glow and other e.l.f products through crazy lab tests. Now see "the scientific method to his madness."

The Nerds work had Gummy lead a parade through New Orleans. In the trailer, Gummy has a bigger  mission: saving Earth from an approaching asteroid. “The Tubi Movie takes our Nerds’ ‘Unleash Your Senses’ campaign to the next level — literally to outer space,” said Greg Guidotti, Ferrara’s CMO.

The poppi trailer shows Alix Earle and Jake Shane in a drive-through parking sipping a poppi, confronting an alien biker gang. Zork Zork, played by Noah Beck, is taken with Alix's character, as the duo embrace. Beck recently starred in the Tubi movie “Sidelined: The QB and Me.”

Bianca Guimaraes, executive creative director, Mischief, added: “What if we could push the spots even further to highlight people’s personal interests? What if the poppi ad, for example, turned into an intergalactic romantic high-school drama? Or the Nerds spot gave way to a superhero movie with a gummy candy protagonist? If you’ve got that niche in you, chances are it’s in Tubi.”