The vastness of the Warner Bros. Discovery empire enabled the company to promote an HBO show on HGTV. Read the whole story
After 33 consecutive earning periods in which it met or exceeded financial expectations, The Trade Desk missed on Q4 revenues vs. analyst expectations, taking … Read the whole story
NewsNation has launched a new on-air promo ad in an effort to explain and counter a similar marketing tag line recently started up by … Read the whole story
Disney first added content warnings to movies in 2019 for racist scenes or depictions in Disney films from the 1940s and '50s. Read the whole story
"'The Californians' is as synonymous with SNL as the ID. Buzz is with California," says VW's Rachael Zaluzec. Read the whole story
YouTube keeps rising in usage - now representing 11.1% of all total TV viewing time, according to Nielsen metrics. Read the whole story
For one, look beyond media mix models and get real about incrementality,. the actual sales lift driven by advertising. Read the whole story