TVBlog
by Adam Buckman, Featured Columnist
A&E has already ordered two seasons comprising a total of 20 one-hour episodes, with 10 for each season. Read the whole story
by Wayne Friedman
The Dow Jones U.S. Media Index is down 8% to a 786 index with the Dow Jones U.S. Broadcasting & Entertainment Index losing 3% … Read the whole story
by Robert Williams
With rising subscription fatigue and churn, the industry is shifting toward ad-supported video-on-demand platforms. Read the whole story
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by Laurie Sullivan
Dealer Stream, a streaming ad company for the auto industry, announced an exclusive partnership with programmatic ad platform Blockboard to eliminate streaming ad waste … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
In the media battle for "Yellowstone" between Paramount and NBCU, Paramount has exclusive rights to stream the blockbuster Western hit on Peacock through 2029, … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
Principal buying is a betrayal. It moves the agency-client relationship from a trusted partnership into a minefield full of conflicts of interest. Read the whole story