A&E has already ordered two seasons comprising a total of 20 one-hour episodes, with 10 for each season. Read the whole story
The Dow Jones U.S. Media Index is down 8% to a 786 index with the Dow Jones U.S. Broadcasting & Entertainment Index losing 3% … Read the whole story
With rising subscription fatigue and churn, the industry is shifting toward ad-supported video-on-demand platforms. Read the whole story
Dealer Stream, a streaming ad company for the auto industry, announced an exclusive partnership with programmatic ad platform Blockboard to eliminate streaming ad waste … Read the whole story
In the media battle for "Yellowstone" between Paramount and NBCU, Paramount has exclusive rights to stream the blockbuster Western hit on Peacock through 2029, … Read the whole story
Principal buying is a betrayal. It moves the agency-client relationship from a trusted partnership into a minefield full of conflicts of interest. Read the whole story