Roku Poised For Long-Term Growth As Streaming Surges, Linear TV Declines, Says BofA
- by Robert Williams , March 28, 2025
As the first touchpoint in many consumers' streaming experiences, Roku significantly influences content discovery and engagement. This advantage is powerful, especially as more viewers abandon traditional linear television, according to a report from analysts at Bank of America.
“CTV is among the fastest-growing segments within digital advertising,” the report said, …
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