The study is expected to presume the marketplace will consolidate from a multitude of contenders to two recognized ad "currencies," which is consistent with … Read the whole story

NFL Commissioner Roger Goodell has already said the league's current deals with Fox, CBS, NBC, ABC/ESPN and Amazon Prime Video are "undervalued." The NFL … Read the whole story

Samsung Ads has launched "GameBreaks," an interactive ad format that advertisers in the U.S. and Canada can use to turn passive ads playable on … Read the whole story

The company reports a $1.27 billion loss as sales decline again. Read the whole story

The selections followed a formal review that began last year and was managed by ID Comms. Read the whole story

Measurement tools and partnerships were added with IAS and Kantar as well as verification companies DoubleVerify and Nielsen to support purchase intent, frequency metrics, … Read the whole story

With a wide range of public U.S. companies, especially direct-first companies and some law firms, now bending the knee to the Trump Administration, one … Read the whole story