TVBlog
In the face of existential threats from a tinpot dictator, our national news media must look inside itself and gird for battle. Read the whole story
Average national TV viewership has seen a slight 2% decline to a Nielsen average 1.53 million viewers on TNT, ESPN, ABC, ESPN 2 and … Read the whole story
"Media consumption has reached its saturation point as digital device penetration rates having peaked in major developed markets, like the U.S.," PQ notes in … Read the whole story
The deal leverages Zenapse's AI-powered Large Emotion Model built to understand emotional and psychological drivers to help advertisers increase engagement, personalization and campaign performance. Read the whole story
COMMENTARYBy 2028, after three years of 27.2% compounded annual growth, a doubling of ad spend of this year's results is projected - to exceed … Read the whole story
COMMENTARYIn 2024, the U.S. saw a drop in scripted TV shows, with the number of scripted series falling by 24% to 481. Read the whole story
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Periods of instability and budget cuts are rife with innovation and reallocation. Read the whole story
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Short- and long-form content together balance quick, attention-grabbing posts with substantive, value-packed storytelling. Read the whole story
