"This is perhaps the biggest risk, raising the potential for U.S. streaming services to be taxed at materially higher rates or even reducing the … Read the whole story

The new solution makes it easier to activate programmatic media, Comscore says. Read the whole story

Digital video's trajectory signals a "renewed confidence" in the channel's long-term viability, infrastructure and appeal. Read the whole story

The May 14 livestream features celebrity hosts, Q50 influencers, and a push to connect with value-driven women over 50. Read the whole story

Not a big surprise: Netflix's "Emily In Paris" sparked a 200% spike in interest in the titular city. Read the whole story

System1's ad testing platform Test Your Ad measures consumers' emotional responses to forecast commercial impact. Read the whole story

"Polygon" will be integrated into Valnet's gaming portfolio, which reaches 1.2 billion users annually. Read the whole story

The Trump administration says there are too many U.S. filmmakers around the world getting tax breaks to make movies, and they don't like it. … Read the whole story

Programmatic ad platform StackAdapt has integrated email and a first-party data hub into its core platform, bridging marketing and ad technologies into one platform. Read the whole story