Digital Video To Claim 58% Of TV Ad Market In 2025 Amid Surge In CTV
- by Robert Williams , Yesterday
Digital video advertising in the U.S. is projected to reach a record $72.4 billion in 2025, according to a new report from the Interactive Advertising Bureau (IAB), continuing its rapid ascent as the dominant force in the TV/video ad market. The report forecasts that digital video -- including connected TV …
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