Total time viewing on all Fox Corp. platforms was up 26% in the last 12 months, with 24% of commercial time across Fox Corp's … Read the whole story

Prime Video's ad option, which started up over a year ago, has been a "game changer" with a strong viewer-to-consumer connection to Amazon's e-commerce … Read the whole story

Amazon entertained advertisers during its upfront Monday with premiere sport events and a lineup of A-list entertainers including Arnold Schwarzenegger and Jamie Lee Curtis. Read the whole story

Five months into 2025, Guideline is drawing on a quarter of actual spending data, as well as a quarter of "forward bookings" and certain … Read the whole story

A Gartner study found 59% of CMOs reported having an insufficient budget to execute strategies in 2025 - down five percentage points since 2024. … Read the whole story

A Pew report shows that over half of Republicans trust at least some information coming from national news organizations. Read the whole story

The upfront has long been a cornerstone of media buying — and for good reason. It guarantees access to premium inventory, especially around live … Read the whole story

Nearly half of NBCU's prime-time nights will feature sports in 2026. "Seventy percent of all the programming across NBC is live," NBCU Chairman, Global … Read the whole story