TVBlog
by Adam Buckman, Featured Columnist
A medical comedy adapted from a PBS staple, and a drama series about a hitman with Alzheimer's were two of the new shows announced at the Fox Upfront. Read the whole story
by Wayne Friedman
The ESPN streaming platform will initially be priced at $29.99 a month for the first 12 months, making it the most expensive single U.S. … Read the whole story
by Wayne Friedman
WBD is also starting up two new media platforms for advertisers: NEO and DemoDirect. WBD Storyverse allows longtime WBD film and TV series content … Read the whole story
by Wayne Friedman
WBD's Max will be rebranded back to "HBO Max" starting this summer - the premium streamer's original name. WBD claims increasingly strong profitability for … Read the whole story
by Laurie Sullivan
The acquisition of Greenbids expands Perion's addressable market with the ability to add channels such as YouTube, Facebook and Instagram, combined with AI-driven lower-funnel … Read the whole story
by Ray Schultz
The project will offer ad-supported streaming content, 'Billboard' says. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
While some Q2 scatter reports by media buyers describe a weak marketplace, Speciale says business on her end has been "strong for us." Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
In Q1 2025, linear TV ad impressions totaled 1.54 trillion - down 4.3% vs. the previous year - while national TV linear ad spend … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
Synthetic data is, in my eyes, a stopgap. It is a good trick for predictive analytics to be more reliable, but it's still just … Read the whole story