TVBlog
by Adam Buckman, Featured Columnist
"The Residence" on Netflix is one of streaming's biggest hits because it goes where so many other shows never go - to a land called Entertainment. Read the whole story
by Wayne Friedman
Audyns (pronounced audience) launches with deals to aggregate buys across TelevisaUnivision, Great American Media and Reelz reaching more than 30% of national linear impressions. Read the whole story
by Wayne Friedman
NBCU would be taking over the package owned by ESPN. The network has aired a Sunday night baseball game since 1990. Read the whole story
by Robert Williams
When it comes to media effectiveness, multiscreen TV stands out. Read the whole story
by Joe Mandese
Globally, media prices are forecast to rise only 3.9% this year, continuing a deceleration of inflation since 2022, according to the latest edition of … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
The ESPN tour will go to a different state each day for 50 days this summer to coincide with the ESPN streamer launch as … Read the whole story
COMMENTARY
by Andrew Humphrey, Op-Ed Contributor
B2B advertisers remain hesitant to use CTV because of three common misconceptions: that it's too expensive, it's too broad to effectively reach niche audiences, … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
CTV ad spend now amounts to more than 31% of all ad spend on TV, a 3X gap between spend and viewing share. Read the whole story