Ad-tech company ClearLine, owned by Magnite, is helping Fubo in this effort. Fubo says CTV pause ads result in 33% more brand engagement. Read the whole story
YouTube will no longer need to review individual content uploads for ad suitability in order for content creators to begin making money from their … Read the whole story
Retail brands are moving aggressively toward digital channels, while tech and finance firms are doubling down on performance marketing. Read the whole story
COMMENTARYSince 2021, one of Netflix's main marketing pushes is with its 'Tudum' fan events. On May 31, 2025, it will hold another live event … Read the whole story
COMMENTARYTop premium streaming platform Netflix added a massive 18.2% more new individual content titles to total 20,400 - easily outperforming other major premium streaming … Read the whole story
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Protect marketing as a strategic investment. It's tempting to view marketing as an expense, but history tells a different story. Read the whole story
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With more and more queries handled by a generative AI format, large-language model optimization (LLMO) becomes the next step in marketing. Read the whole story
