Marketers Brace For Leaner Budgets Amid Economic Uncertainty: Nielsen
- by Robert Williams , Yesterday
More than half of global marketers are planning to reduce advertising budgets this year, according to new research from Nielsen, signaling a broad pullback in ad spending amid rising economic headwinds and shifting consumer sentiment.
Following a robust year in 2024, 54% of marketers surveyed worldwide said they intend to …
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