TVBlog
by Adam Buckman, Featured Columnist
A commentary delivered by CBS anchorman John Dickerson about Paramount's settlement with Donald Trump was itself an example of how free speech can be constricted under pressure from a strong-armed … Read the whole story
by Laurie Sullivan
A five-year collaboration between Clear Channel Outdoor and Kantar shows how out-of-home can increase performance for campaigns to fill gaps in other media channels. Read the whole story
by Wayne Friedman
A blockbuster-like $32.3 million was spent in national TV advertising, per estimates from EDO Ad EnGage - the highest national TV ad spend of … Read the whole story
by Robert Williams
Just 36% of Americans subscribe to cable or satellite services, including 64% of those 65 and older. Read the whole story
by Ray Schultz
Assembly Control is designed to ensure more responsible programmatic buying. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Before Paramount Global and Disney-ABC reached $16 million and $15 million settlements with their respective lawsuits from the Trump Administration, other media and technology … Read the whole story
COMMENTARY
by James Siciliano, Op-Ed Contributor
Outthink, don't outspend. While scenario-based media planning isn't a new concept, increasing volatility is making it more of a competitive necessity. Read the whole story