TVBlog
by Adam Buckman, Featured Columnist
On the question of why Paramount/CBS is pulling the plug on Stephen Colbert and "The Late Show," whose side are you on? Read the whole story
by Wayne Friedman
Netflix grew 8.3% share in June 2024 - a 13.5% hike from May. YouTube continues to lead all media distributors with a solid 12.8% … Read the whole story
by Wayne Friedman
Fox has completed its 2025-26 upfront with "double-digit" ad sales gains across sports, news and entertainment, the company said. Read the whole story
by Ray Schultz
The link is designed to drive monetization, Chirp says. Read the whole story

COMMENTARY
by Wayne Friedman, Staff Writer
Premium streaming leader Netflix is at 3.78 ads per hour for its original programs -12% higher than advertising running in its licensed TV content, … Read the whole story

COMMENTARY
by Laurie Sullivan, Staff Writer
Could the shift lead to stronger ad platforms and targeting capabilities - and more valuable audience insights for advertisers on Microsoft's remaining platforms? Read the whole story

COMMENTARY
by Joe Mandese
Just a week after establishing a beachhead in out-of-home measurement, the IAB is expanding its role yet again - this time to a "unified" … Read the whole story