• by Wayne Friedman , Staff Writer, Yesterday

Streaming advertising is growing -- but overall message per hour during TV/movie content is still much less than linear TV.

That said, premium streaming leader Netflix -- in terms of advertising per hour -- comes in at 3.78 ads per hour for its original programs -- 12% higher than advertising running in its licensed TV content, at 3.33 ads per hour.

By comparison to other premium platforms, Amazon Prime Video comes in at 10.4 ads per hour for originals, with 9.8 ads for licensed content.

These results are from Ampere Analysis.

This all may seem like a lot. But consider that this equates roughly to -- at best -- around two minutes of advertising per hour for Netflix (figuring roughly 30-second commercials, at most), and five minutes for Prime Video.

By way of comparison, average TV networks are at around 15 minutes per hour of paid advertising, with about three minutes going to network promotional time. This can rise to 20 minutes or so in total for some cable TV networks.

So this is all to say that streamers have a long way to go. TV consumers factor in current streaming subscription fees -- which continue at a modest pricing, about six to nine dollars a month for an individual streaming platform.

This means for consumers, the financial proposition benefits look to go on for some time.

Looking more closely, many modern TV consumers will zero in on their efforts to trim overall legacy/streaming monthly costs.

All that will likely be cut out of mid-sized and smaller cable TV networks that are part of legacy pay TV packages (cable, satellite, virtual or telco) in modern virtual pay TV packages -- or not consider adventurous individual streaming platforms of those mid-or small size cable TV networks.

That said, consumers still aren’t all that focused on advertising exposure they have to endure. It’s more about those out-of-pocket monthly streaming costs.

That could be why Tubi, Pluto TV, Roku Channel and other free ad-supported/streaming TV networks are also still showing growth.

Overall, consider taking the phrase “limited advertising-supported” streaming platforms to heart.