TVBlog
by Adam Buckman, Featured Columnist
From the prolific pen of John Grisham comes another adaptation of one of his thrillers set in the no-holds-barred world of Big Legal. Read the whole story
by Wayne Friedman
Netflix said its results were in line with expectations. Growing brand categories include retail, consumer package goods, telecommunications, health & wellness, entertainment and technology. Read the whole story
by Laurie Sullivan
The partnership gives nonprofits access to generative AI ad creation tools and high-quality ad placements to run performance CTV campaigns that are often out … Read the whole story
by Robert Williams
Traditional media allocations remained stable, with national and local TV showing little movement, while OOH/DOOH and print also held steady. Read the whole story
by Laurie Sullivan
DoubleVerify research shows that agencies spend 26% of their time manually optimizing client campaigns, averaging out to about 10 hours per week for every … Read the whole story
by Joe Mandese
Despite the overall growth, the Association of National Advertisers found considerable improvements in many programmatic areas, and also launched a new online tool for … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Under its new $7.7 billion deal with Paramount Skydance, UFC is shifting its business model to more open, accessible TV airings. Read the whole story