TVBlog
by Adam Buckman, Featured Columnist
A new A&E docuseries doesn't exactly count as family programming in the wholesome way that the phrase "family programming" is generally applied. Read the whole story
by Wayne Friedman
NFL ads were 19% more effective in business outcome results than the TV average during the regular season, 63% higher for NFL playoff games … Read the whole story
by Steve McClellan
The multifaceted campaign-coordinated on the media side by Publicis -- features actor/pro wrestler John Cena-fronted ads and collaborations with Complex, Lyft, Samsung among others. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Consumer TV advertising for Disney bundles already has many variations, including one packaging Disney+ and Hulu with WBD's HBO Max. Read the whole story
COMMENTARY
by Joe Mandese
I'm not saying my inbox is a representative sample of ad industry hype, but it's not nothing. So here are the "industry-first" pitches I've … Read the whole story
COMMENTARY
by Nada Bradbury
This decision speaks not only to the existing value of such systems but also to how essential ad identifiers have become in an industry … Read the whole story
COMMENTARY
by Banks Farley, Morgan Pomish
Showing up in spaces where gamers gather allows brands to reach a captive and increasingly receptive audience. Read the whole story