TVBlog
by Adam Buckman, Featured Columnist
A new, very dark cop show coming to HBO on Sunday is made with the proficiency that has become common in the production of TV shows today, but to what … Read the whole story
by Wayne Friedman
Roku had a 21.4% share of TV viewing in July for all its apps on its streaming platform compared to the 18.4% share of … Read the whole story
by Danielle Oster
The "Abbott Elementary" actress was brought in to inject humor into ads deploying NFL stars in visual metaphors about fraud prevention. Read the whole story
by Tanya Gazdik
The car is shown blowing past a sign that says Tucson is 430 miles, a nod toward the Lucid Gravity's impressive electric range. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Newsmax accuses Fox of imposing a "no-carry" agreement with pay TV distributors who agree to carry "right-leaning news channels." Read the whole story
COMMENTARY
by Rebecca Visconti
If you are still treating incrementality testing as an occasional exercise, you are leaving money and growth on the table. Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
How to maximize your return on ad spend? Step 1 is to shift your programmatic budget to prioritize private marketplaces. Read the whole story