TVBlog
by Adam Buckman, Featured Columnist
A tin filled with Russell Stover chocolates and shaped like a traditional snowman was referred to as a "snowperson" the other day on QVC. Read the whole story
by Wayne Friedman
NBC's "Sunday Night Football" - including the "NFL Kickoff" game - is averaging 24.7 million viewers. Fox Television Network through all its late and … Read the whole story
by Fern Siegel
Patrick Schwarzenegger plays Fanatics Casino, which wants to be the top choice for slots fans. Read the whole story
COMMENTARY
by Joe Mandese
A new, first-of-its-kind analysis indicates local ad spending is a leading indicator for state economies. And it doesn't bode well for foreseeable quarters. Read the whole story
COMMENTARY
by Joe Mandese
That's the gist of a new political ad tracking report being released by Stagwell's Assembly unit to general market advertisers today and periodically in … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Financial issues aside for these programs, the positive is that from an ad perspective, networks get premium pricing for brands due to shows' live … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The Brand as Performance framework gives marketers a tool to "stop defending their budgets - and start demonstrating their real-world impact," according to a … Read the whole story