• by Fern Siegel , 5 hours ago

Fanatics Casino is spinning its success.

Its newest creative campaign, “Explained by Patrick Schwarzenegger,” was developed by Anomaly and OBB Media. It continues the  “Explained by” series that launched with Livvy Dunne for Fanatics Sportsbook and now extends to the online casino.

"The White Lotus" actor breaks down FanCash Spins, Fanatics Casino’s daily free-to-play game, that has more than $100,000 worth of rewards each day — while spinning himself. 

The fully integrated campaign runs across video (linear, CTV & OLV), OOH, streaming and terrestrial audio, podcasts and performance channels.

"We couldn't think of a better way to talk about the spinning on Fanatics Casino than having someone literally spinning, while spinning on the game. Sometimes the simplest and most obvious answer is also the right one — and we were lucky to have the perfect ambassador to pull it off," Craig Schlesinger, group dreative director at Anomaly, told Agency Daily.

According to the company, Fanatics Casino is the fastest-growing online casino in America. FanCash Spins delivered over $23 million in reward to players.

“Our vision is for Fanatics Casino to become the preferred choice for slot players by setting a new standard for player experience, innovation, and rewards,” said Selena Kalvaria, CMO, Fanatics Betting and Gaming.

Anomaly's client work also includes Jimmy John's, Mini, Johnnie Walker Black Label and Dick's Sporting Goods.