TVBlog
by Adam Buckman, Featured Columnist
The installation of Bari Weiss at the top of the pecking order at CBS News has elicited a predictable outcry. Read the whole story
by Wayne Friedman
"This is consistent with management's optimism on the 2Q earnings call (position of strength) that engagement growth would improve in the back half of … Read the whole story
by Colin Kirkland
YouTube's "Activation Partners" program will show advertisers trusted third-party partners known for "expertise in buying strategies and campaign management," including platform-specific optimizing and targeting, … Read the whole story
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by Ray Schultz
Hearst is now seeking a creative director, who will work out of London. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Of 172,000 U.S. titles, 67,000 appeared on two or more services as of July 2025, Ampere Analysis says - up vs. 2020, when there … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Major streaming services won't be able to "transmit the audio of commercial advertisements louder than the video content the advertisements accompany," according to the … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
For the AI era, Seedtag engineers developed a model that thinks like a human. The neuro-contextual AI model, "Liz," combines natural-language processing and advancements … Read the whole story
COMMENTARY
by Jim Caruso
Viral music, repeat viewing, and parental amplification prove that the next big franchise will be built on family fandom. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
OMD Worldwide execs approached the Media Rating Council nearly two years ago and then began developing standards to bring transparency to the ad industry. … Read the whole story