A more mature U.S. streaming industry has witnessed growing
efforts for platforms to share TV and movie content on a non-exclusive basis.
Nearly 40% of U.S. titles -- 67,000 of 172,000 titles -- appeared on two or more services as of July 2025, says
Ampere Analysis. This is up from 2020, when there was 27% sharing of content on two or more services.
By comparison, just 13% of U.K. streaming services share content, and 8% in France.
Some 36,120 titles are on three or more services, while 30,960 are on two or more.
Overall, 61% of titles (105,000) are exclusive. The percentage of titles on three or more services has seen
major increases -- rising from 9% in 2020 to 21% currently.
According to the survey, ad-free subscription services (SVOD) continue to be largely more exclusive than ad-supported platforms
(AVOD).
While an individual media company tends to share content with its in-house, owned platforms, content sharing is growing among many outside companies.
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For example, now 35% of
NBCU's Peacock library is shared with Amazon's Prime Video, compared to 14% in 2020.
Ad-supported and FAST (free, ad-supported streaming television) channels tend to do more sharing -- with
43% of overall tiles overlapping.
The biggest current sharers are Fox Corp.'s Tubi and Roku's Roku Channel -- at 23,600 shared titles.
Older library TV and movie programming has a
higher tendency to be shared. Titles released between 2010 and 2019 make up 43% of shared content.
Newer TV and movie content (released in 2020 to 2025) is at a shared rate of 28%.