• by Wayne Friedman , Yesterday

Rising ad revenues from Prime Video, Netflix, and FAST networks are fueling the total advertising-supported streaming marketplace -- now estimated to rise 17% to $15.6 billion across 11 platforms in 2025, according to projections from MoffettNathanson Research.

The Roku Channel and Tubi in particular are estimated to see revenues spike this year -- 22% to ($1.4 billion) and 24% (to $1.2 billion), respectively.

Hulu remains the leader when it comes to AVOD (advertising video on demand) streamers -- projected to remain virtually unchanged at $3.01 billion -- and Amazon Prime Video and Netflix are quickly gaining.

Amazon Prime Video will surge 21% to $2.09 billion, with Netflix showing even more dramatic gains -- up 116% to $2.06 billion.

Among other premium streamers, Warner Bros. Discovery (HBO Max, Discovery+) is projected to rise 21% to $966 million, with Paramount+ down 10% to $772 million, Disney+ soaring 42% to $711 million and ESPN+ virtually unchanged at $206 million.

MoffettNathanson estimates total national linear TV (broadcast and cable) will decline 9% to $25.1 billion, while cable networks will sink 8% ($13.3 billion and broadcast networks will see a drop of 9% ($11.8 billion).

Only a few TV networks and/or network groups will see gains for 2025.

Walt Disney’s cable networks (including ESPN, Freeform, Disney Channel, National Geographic, FX and others) are projected to climb 8% to $4.34 billion.

Fox Corp. (including Fox News Channel, Fox Business, and sports network FS1 and FS2) is estimated to grow 7% to $1.5 billion, while sister network Fox Television Network will be sharply higher -- 26% to $2.8 billion. Fox Television Network aired the Olympics in February of 2024.