"Interactive Video Ads," introduced Monday, expands Amazon Ads' national ad capabilities into local communities, enabling advertisers to make one national media buy while creating … Read the whole story

Globally, the movie posted $80 million - the strongest opening in the "Predator" franchise - with $9.3 million in estimated national TV ad spend … Read the whole story

The story focuses on a little girl and her doodle, voiced by John Goodman. Read the whole story

Women's professional soccer increased linear TV viewing by 22%, with the largest gains coming from women ages 18 to 34. Read the whole story

For all the new-and-improved ideas Cohen came up with, one of my favorites was when he tried to brand a major broadcast network, if … Read the whole story

A licensing deal with Netflix is being watched - allowing iHeartMedia to compete with YouTube - and integrations with tech firm StackAdapt and Amazon … Read the whole story

Optimization isn't about choosing one Google platform - it's about using all types that serve different needs. YouTube now dominates Google with top-cited sources … Read the whole story