Disney is prepped for the coming season. It has just debuted "A
Disney Holiday Short: Best Christmas Ever," directed by Oscar winner Taika Waititi.
The story focuses on a little girl and her doodle, which comes to life after Santa mistakes the
drawing for a holiday wish. John Goodman voices Doodle.
The creative streams on Disney+ and YouTube, part of the campaign for Disney's “Make Someone's Holiday Magic.” In addition,
on Nov. 12, Disney invites fans to create their own magic in Times Square. Submit a doodle using a QR code and watch your art appear on a billboard.
Adam&eveDDB is the lead agency
behind the short film and OOH activation.
“What makes this story uniquely Disney is that it's set in the world of a kid and her new best friend, navigating the complex world together
— and doing it just with the power of friendship and imagination,” said Waititi.
Waititi has directed other Disney efforts, including Marvel Studios’ “Thor:
Ragnarok,”and “Thor: Love and Thunder” and Searchlight Pictures’ “Jojo Rabbit.”
The agency's client work also includes Quorn, Volkswagen,
Columbia Sportswear and Lipton.
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