The Paramount deal is an all-cash, $30-a-share offer for all of WBD, including the company's financially troubled cable TV networks group that includes CNN, … Read the whole story

Universal has spent a modest $4.64 million for the entire "Five Nights" campaign so far, according to estimates from EDO Ad EnGage. National TV … Read the whole story

"The global economy has had something of a reprieve this year," writes WPP Media Business Intelligence President Kate Scott-Dawkins in the new report, characterizing … Read the whole story

For political news, most young adults say it reaches them passively, and they tend to be more trusting of the information they see on … Read the whole story

Legacy movie theater owners don't like the $83 billion deal with Netflix acquiring the major businesses of WBD. They fear fewer theatrical releases, with … Read the whole story

Months after benchmarking the future of AI-enabled advertising via primary research, WPP Media has released a new, methodologically-grounded framework to operationalize it. Read the whole story