TVBlog
by Adam Buckman, Featured Columnist
You know what would be really great in the new year? President Trump turning his attention to people, places and things far away from the TV business. Read the whole story
by Wayne Friedman
Like Paramount, other big legacy media companies are still in the midst of a transition period, moving more to streaming from linear TV platforms … Read the whole story
by Laurie Sullivan
To understand the link with media buys, advertisers need to analyze the digital ecosystem and view it as a single cohesive strategy where brand … Read the whole story
by Joe Mandese
Despite two tough 2024 Olympic comp months (July and August), the first 11 months of 2025 demonstrated resiliency amid geopolitical and macroeconomic uncertainty. The … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Core local TV ad spend is expected to slip 1%, mainly due to over-the-air TV ad spend declining 2% to $13.7 billion. Local cable … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Advertisers will make some big changes in 2026, from artificial intelligence (AI) creative to agentic commerce. Many will climb to the top of the … Read the whole story
COMMENTARY
by Roger van der Spek, Op-Ed Contributor
At the end of a year where much of the discourse focused on whether AI really can replace humans, the sight of a fleet … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
As the linear TV business declines further, should we be thinking about midsized cable TV network players like AMC Networks, Hallmark (Crown Media), Starz … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
If you are targeting less than 10% of the U.S. population, you have no reason to be spending money on broad-reaching media like network … Read the whole story