TVBlog
by Adam Buckman, Featured Columnist
A new generation now has an opportunity to learn all about one of the most raucous and to some, shameful eras in television history. Read the whole story
by Wayne Friedman
National TV marketing for streaming platforms gained 10% over the last 90 days to $144.95 million compared to $131.7 million a year ago. Read the whole story
by Danielle Oster
PepsiCo will sponsor the Super Bowl Weekend culinary event, which supports GenYouth's efforts to combat student food insecurity. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Selling AI to all brands and consumers is challenging as technology's rapid growth makes it difficult to keep up with changes. Brands like Svedka … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
The network has been encumbered with unscripted hip-video focused young-skewing TV shows like its most recent "Ridiculous" prime-time series, which ended last year. Read the whole story
by Barbie Romero
At our Performance Marketing Summit in Deer Valley, leaders from Volkswagen, Wrangler, Warner Bros. Discovery, Zenni, and Humana shared insights on precise targeting, celebrity … Read the whole story
COMMENTARY
by Joe Mandese
In what will likely prove to be Magna Global's last -- and Omnicom Media's only -- public global/regional ad spending estimates, the former Interpublic … Read the whole story