At our Performance Marketing Insider Summit in Deer Valley, leaders from Volkswagen, Wrangler, Warner Bros. Discovery, Zenni, and Humana shared insights on precise targeting, celebrity partnerships, embracing limited data, and revisiting past tests to drive growth.

Catch the best moments from the on-stage discussions below.

Watch the full session recordings here!

Jennifer Clayton, Brand Growth Marketing Director at Volkswagen of America, shared how the team launched a pilot program to strategically go after a competitor’s audience, driving greater precision in their targeting efforts.

Holly Wheeler, VP, Global Brand Marketing at Kontoor Brands (Wrangler), spoke about their collaboration with Lainey Wilson and how the team built a full-funnel marketing strategy around the partnership.

Sally White, Social Marketing Manager at Warner Bros. Discovery, shared how effective storytelling and clear KPIs help internal financial stakeholders assess marketing’s business impact and make informed budgeting decisions.

Amanda Beamish, Sr. Director, Performance at Zenni Optical, discussed how getting comfortable with limited data helped win stakeholder buy-in for upper-funnel investment.

Brittany Gelsomino, Director of Growth Marketing at Humana, encouraged marketers to revisit past tests to generate new insights and learnings.

If you’re interested in submitting content for future editions, please reach out to our Managing Editor, Barbie Romero at Barbie@MediaPost.com.