For all streaming including Netflix NFL games, Christmas Day earned 55.1 billion viewing minutes - the best single-day record ever and up 8% from … Read the whole story

The service - DASH (Universe Study of Device and Account Sharing) - is the first syndicated ARF study accredited by the MRC, but follows … Read the whole story

Ad platforms filter invalid traffic as marketers continue to keep a closer eye on duplicate clicks, bot patterns and misleading actions by publishers. Read the whole story

That's according to a report from research firm Forrester, which found that over 80% of marketers surveyed are planning to increase their principal media … Read the whole story

Along with the campaign's return is its star, actor Jonathan Goldsmith, encouraging a new generation of drinkers to "Stay Thirsty, My Friends." Read the whole story

Three major games aired on broadcast networks Dec. 13 - the Army-Navy game, "Cricket Celebration Bowl" and "Bucked Up LA Bowl." Nine other college … Read the whole story

A panel of political media buyers project they will spend more than half their budgets targeting AI agents by 2032, a big jump from … Read the whole story

Co-founder Gideon Lichfield is the former editor in chief of "Wired." Read the whole story