TVBlog
by Adam Buckman, Featured Columnist
A new NBC sitcom starring Tracy Morgan got an appropriate preview last weekend following "Sunday Night Football" on NBC. Read the whole story
by Wayne Friedman
The six wild card games were up 10% to 31.7 million average viewers vs. a year ago. The Divisional round on the following weekend … Read the whole story
by Colin Kirkland
TikTok has announced the launch of two new ad solutions designed to help streaming platforms and entertainment advertisers engage users directly in the feed. Read the whole story
by Robert Williams
Roughly 40 percent of media buyers now view retail media as a full-funnel solution, according to survey data. Read the whole story
by Tanya Gazdik
To be considered, the campaigns or activations must have broken between Jan. 1, 2025 and Jan. 31, 2026. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Comedy on both sides of the political aisle - on a single show? The FCC now says in guidance on its site that it … Read the whole story
COMMENTARY
by Sarah Mahoney, Staff Writer
Raisin Bran, Instacart, Hellmann's and Liquid I.V. tip their hand as Game Day nears. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The AI models can generate high-fidelity images, video, audio, 3D and vector outputs for all storytelling from ads to movies, with complete understanding of … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
We don't stick with the attribution lie because we're stupid; we stick with it because it's safe. Or at least it makes us feel … Read the whole story