The NFL has added 440 new brands across all its teams. The largest category continues to be financial brands, totaling around $310 million. Read the whole story

The pharma company enters the Super Bowl with a :90 spot starring celebs including Danielle Brooks for the groundbreaking Wegovy weight-loss pill. Read the whole story

Roughly six in ten U.S. women say they are at least somewhat likely to watch this year's game, marking a notable jump from last … Read the whole story

The partnership with Magic Johnson Enterprises will span all of PCM's activities including Publicis Sports, which the holding company has bulked up in recent … Read the whole story

The German company is spinning last year's lessons into earned-media mania. Read the whole story

Creative features chef, actor and dip enthusiast Matty Matheson interacting with the "Nissan Dip Seat." Read the whole story

Ad features Team Toyota athletes: NFL wide receiver Puka Nacua, U.S. Paralympian Oksana Masters and NASCAR driver Bubba Wallace. Read the whole story

Amazon addresses AI phobia through humor in its "Alexa trying to kill me" theme in the Super Bowl LX ad. Alexa makes the fear … Read the whole story

"SNL's" Marcello Hernandez leads a Party Patrol in the new work. Read the whole story

The spot airs in six key U.S. cities and nationally on Peacock. Read the whole story

In the past, lying all the time carried a price. But that was when we had a responsible media that could be counted on … Read the whole story

Could brands make TV advertising more measurable through natural-language queries - and the data faster to access through a dashboard? Developers at EDO believe … Read the whole story

A local theater used a line from "The Art of War" - something you might see applied to action films, political thrillers or superhero … Read the whole story