Last month, Disney struck a three-year licensing partnership with Open AI for its Sora platform, allowing consumers to create short-form videos based on Disney. … Read the whole story

The retailer showcases ads for L'Oreal to highlight the strength of its closed-loop measurement. Read the whole story

At its 2026 NewFronts, Yahoo repositioned as an AI-first platform, highlighting Yahoo Scout as its way to transform first-party intent data from mail, search … Read the whole story

The Trade Desk has been impacted over a highly public condemnation by Publicis due to a "failed" audit. Where does CTV fit in? Read the whole story

When respondents were asked to identify top original programming with its premium streamer, only one hit the 50% level correctly with its streamer association: … Read the whole story

OpenAI continues to work out glitches on its "Instant Checkout" tool. The company and Walmart announced Tuesday a shift from their previous offering to … Read the whole story