The news, first reported Sunday by 'The Wall Street Journal,' comes months after Omnicom and Interpublic agreed to "ideological" media-buying restrictions to gain FTC … Read the whole story

Movie studios have spent $283.9 million on nation TV advertising from 46,523 ad airings for the year so far, resulting in 16.3 billion impressions, … Read the whole story

TiVo Ads President Matt Milne believes the scale and engagement of the company's footprint remains largely unreachable via traditional CTV media buys, and that … Read the whole story

The premise is that consumers are tired of hearing direct, "corporate"-sounding ads and increasingly prefer "influencer" messages offering a more personal approach with real … Read the whole story

According to some who should know, it's happening right now. If you don't believe me, listen to Laura Desmond, David Kenny, Bill Koenigsberg and … Read the whole story