The company is considering all options - including selling off CNN to make the lawsuit go away, said Makan Delrahim, Paramount Skydance chief legal … Read the whole story

Smart TVs are rapidly becoming television's default viewing environment, making the home screen a valuable bridge between consumers and the sprawling collection of streaming … Read the whole story

Unlike authenticated or content IDs, a 'Deal ID' SSP or publisher code does not offer what other signals provide, leading to uncertain results for … Read the whole story

One analyst questions whether CTV-focused DSP platforms can pull money away from social and search. CTV platforms - and social and search - continue … Read the whole story

A study released Wednesday shows how 5% invalid traffic costs about $250,000 in cash and $750,000 in revenue losses. Read the whole story