Black Audiences Favor TV, Streamed Content Over Social Mediav
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Advertisers that seek to reach engaged audiences of Black consumers are more likely to do so with televised and streamed video content than on social media, a study by trade group VAB and Hub Entertainment Research suggests.
“Black consumers seek culturally relevant content with authentic representation and storytelling that reflects their experiences,” according to the study. “This type of content creates deep emotional connection, enriches engagement and inspires action.”
“Black consumers seek culturally relevant content with authentic representation and storytelling that reflects their experiences,” according to the study. “This type of content creates deep emotional connection, enriches engagement and inspires action.”
