Social Media Remains Key Priority For Health/Pharma Marketers
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Social media, digital display/video and connected television this year are still the fastest-growing channels for healthcare marketers, according to a survey by software maker Mediaocean. The increased spending on these channels matches consumer engagement and time spent.
Seventy percent of pharmaceutical and healthcare advertising professionals said they’re planning to increase social media spending, followed by 61% for digital display/video and 52% for CTV.
Seventy percent of pharmaceutical and healthcare advertising professionals said they’re planning to increase social media spending, followed by 61% for digital display/video and 52% for CTV.
