Today, consumers expect brand involvement with culture, particularly when it comes to social issues. In order to stay relevant and keep pace with competitors, brands need to keep culture in mind.
While there are many ways for brands to become involved, one size does not fit all. Brands should be thoughtful in their approach to ensure authenticity and appropriate brand alignment.
Culturally focused advertising performs differently based on environment and audience.Brands must tailor cultural ads to the right environment to ensure intended impact.